INTEGRITY

BEDAT & CO GENEVE distinguish the collections, each imbued with its own distinctive harmony.

No 3 Collection features a “tonneau” shape that is curved 6 o’clock and 12 o’clock.The number three symbolizes perfection, totality. Many religions use ternary symbolism: the Holy Trinity, the Wise Men and Jesus’ resurrection three days after his death are just a few of the thousands of examples in the Bible. The “three gems” are the pillars of faith for Buddhists. In the Kabbalistic tradition, three is the unity of all things, the mystery of intellectual initiation.

No 2 collection is both timeless and resolutely contemporary, two aspects that are complementary and indeed inseparably entwined within the BEDAT & CO GENEVE philosophy. Embodying the quintessence of the brand values, The new No 2 stems from the graphic interplay of two ellipses, a graphic design reminiscent of jewelry. No 2 stands for union, for the meeting of two connected elements and most specifically in philosophy, for two complementary principles. It is a positive number in the Chinese culture and the ideograms often appear twice in conceiving brand names. It sounds like the word for “easy” in Cantonese. “2” also stands for the Yin, a symbol of femininity and imagination.

No 7 Collection offers various takes on the rectangular shape, curved at 3 and 9 o’clock, encompassing elegant and swiss sophisticated watches. The number seven symbolized eternal life in Ancient Egypt, standing for a complete cycle. It lies at the core of many superstitions and also expresses various stages of maturity and passing generations. It represents thought, hindsight, and awareness. Individuals are led to consider the impact of their actions. The number also conjures up the legendary wonders of the world.

No 1 Collection is square-shaped and curved at 3 o’clock and 9 o’clock. The figure one is often the symbol of man standing upright, of the beginning, of the point of departure, of the base. It represents the beginning, self-affirmation through action and matter. The 18th century French philosopher Pascal wrote that “the whole universe is contained within Oneness”.

No 8 collection encompasses original round -shaped cases. It represents sophisticated Swiss watch style and they come in a choice of two appealing sizes design. The figure eight is a universal symbol of perfection and infinity. It is the number of cosmic equilibrium, meaning the order of the universe, the harmony between the earthly kingdom and the heavenly kingdom. The figure eight is the BEDAT & CO GENEVE emblem. Symbolizing prosperity and luck, it also represents the hourglass and infinity.